McAdam Buy-Rite is my regular booze store. They have great prices and a wide-ranging selection of boozes. I was in there the other day and I noticed I felt euphoric. Why? I wondered. Was it because alcohol, the best most powerful medicine, in all the wonderful forms G-d has chosen for it, was all around me? I thought this euphoria might mean that I love alcohol too much, if just being around it could make me high.
It was raining outside & there was this bourgie lady talking on her phone staring at the refrigerated wine & she still had her umbrella over her head but she’d begun collapsing it. It was crumpled, afloat but just barely, and she was peering out from under it. Although it looked like she felt pretty private on the phone under the umbrella, everyone else in McAdams Buy-Rite was aware of the interesting scene she was making. Eventually she or her conversation partner decided on a white and she paid and walked back out into the rain, still on the phone. The guy who stocks the shelves watched her through the storefront and announced, “Now she closes the umbrella.” His delivery was perfect.
As I interrogated my euphoric feeling a little , I realized that no, the great feeling was not due all the shiny shimmering bottles arrayed all around me; this was the type of glowing reflection I feel when I find myself inside a perfect retail situation. An evolved, mature retail environment. A reasonable, welcoming retail environment. A retail environment that allows a vibe to coalesce around the ancient rite of distribution. The arrangement of the booze sections, the side-by-side doors, one exclusively for entrance, one exclusively for exit, and a generalized feeling of calm happiness. People talk to each other in McAdam Buy-Rite, not in an invasive way, but in a collaborative way, like we’re all collaborating on maintaining the vibe.
The emblem of McAdam Buy-Rite is a drunken Irishman, perhaps a bartender, with a rainbow-shape spanning from one of his open arms to the other that says “LIQUOR”. It’s all black and yellow, my favorite color combination. Is it racist agains Irish people? No, because we love this place. Inside, it’s like a better version of St. Patty’s day: no one’s drunk or horrible, nothing’s green, everyone’s quiet and nice and there’s soothing music playing.
Also right around the corner is The Nuthouse, New York’s only 24hr hardware store. The Nuthouse, together with McAdam Buy-Rite, makes this area the best appointed in Manhattan.