Each individual artist at this shop probably sees dozens of people every week. One would think that their work would become routine to them, that it would seem ordinary after all the countless hours they spend in a chair with ink and needles. And in fact, it might have; I don't know. What I do know is that good art does not come out of apathy. There may be a few exceptions to this principle, but in general I've found that it holds true the vast majority of the time.
I walked into East River Tattoo after travelling hundreds of miles from my home state of Virginia to get my first tattoo. I figured that for my first one, it needed to be done right. I chose them based on their reputation and style. I have no talent for the visual arts so had very little to offer in terms of reference material; I was relying primarily on the artist--Rob, in my case--to bring to life an idea I had been considering for the past two years, an idea that held deep meaning to me but was beyond my ability to really articulate well (again, I have absolutely no talent in the visual arts).
Rob took the barest sketch of an idea and made it into a work of art that quite literally left me speechless. He may have thought I hated it; I just kind of stood in the mirror looking at it. It was a routine thing for him; I get that. I was one of many customers he had seen that day. But I will never forget the moment I first saw it. I can't express the feeling of being so intimately connected to a piece of art that will truly be with me for life.
These artists are passionate about what they do, and it absolutely comes through in their work. This was my first tattoo but will certainly not be my last with them.