This buffet has some unique items that other buffets do not have, for example a crab rangoon that has real crab flavor in it rather than the cream cheese version you typically find and a really sweet syrupy sesame chicken. This chicken can sometimes be really tough however. Their fresh egg rolls they include with a meal you order, not the ones they use on the buffet, are some of the best I've ever eaten although the ones China Moon in Madison puts out on their lunch buffet are very good. During the dinner buffet they also have coconut shrimp which is a staple of mine along with an imitation crab entree and they've recently added fried Fish! I love seeing that on a chinese buffet.
I'd rate it anywhere from 3 to 4 stars depending on my mood. I really like take out chinese and sometimes I'm in the mood for this place, sometimes not. I'd like to see them add another variety of sweet chicken such as orange chicken to the buffet along with a cream cheese based crab rangoon/wonton to the menu. The Watertown and Brandon places just trump this place in chicken selection.
Friendly atmosphere. Popular amongst the local businesses in town whose employees order quite a bit from them. Popular amongst the college students due to good location. Can't go wrong with the sesame chicken. Arguably they have the most friendly employees manning the register of any Chinese place I've visited and this particular family has run this establishment quite a long time.
Bottom line... I like it, I'll go there and get take out and take it home with me, but I enjoy a number of other places more because of their larger chicken selection. As a whole chinese buffets are my favorite way to eat out somewhere. I try to visit every one I can at least once.