Reviews of Ulla Eyewear (Optics Shop)

562 N Midvale Blvd, Madison, WI 53705, United States Located in: Hilldale Shopping Center

Average Rating:


We have all the opinions of real people like you who are using the services of Ulla Eyewear (Optics Shop) in Wisconsin.

To this day the firm receives a rating of 4.7 out of 5 and the rating is based on 39 reviews.

You may have noticed that it reaches an opinions average is practically the top, and it is founded on a very large number of opinions, so we may say that the rating is quite faithful. If people have bothered to leave their opinion when they've done well with the business, is that it works.

You know that we don't usually bother to put opinions when they are correct and we usually do it only if we've had a problem or issue...

This Optics Shop is included in the category of Eye care center.

Where is Ulla Eyewear?

REVIEWS OF Ulla Eyewear IN Wisconsin

Maureen Oostdik

Getting complements galore! I have bought my last two pair of glasses from ULLA Eyewear and couldn't be happier with the unique styles, service and expertise! After frustration with other places requiring multiple visits and still not getting it right, I am so happy with this great store!

Hunter Carpenter

Ulla is definitely the coolest eyewear store I’ve ever been to! The staff is so kind & extremely helpful as well! Also, their prices on eyewear is very reasonable & as a college student, that was amazing to discover! I’d definitely recommend anyone looking for a new pair of glasses to check Ulla out because they have something for everyone! :)

Amy Johnson

The team was friendly as always and a great help in finding frames that I adore but might have never picked myself. Glasses were ready for pickup faster than expected, and good attention given to making sure they fit correctly before I headed out the door.

Cathy Brodbeck

Love my new glasses! Stopped at Ulla Eyewear looking for inspiration and found it with a little help from Margot. Unique, fun and the perfect glasses for an Arborist!

Daniel Stout

This was my third time buying glasses at Ulla Eyewear. I've had exceptional service from everyone there, especially Margot, Emma, and Sarah. This time I was getting new glasses and prescription sunglasses. Great styles and great selection. Recommended!

Teresa Doyle-Meidinger

Ulla is the only place I’ll purchase glasses. Margo is extremely knowledgeable and helpful. The wide selection of beautiful frames makes the shopping experience lots of fun. I also appreciate how the lenses provide extremely crisp and clear vision. Each pair of glasses is also backed up with an outstanding warranty. You simply can’t go wrong at Ulla. I highly recommend this shop.

Jared Plank

Amy and the team did a fantastic job finding me a hard to find frame! I would highly recommend them and would advise anyone in the area to go there! Great Customer Service! Thank you again.

Weston Oasen

Very helpful, attentive, and patient staff. I love the frames I purchased from Ulla Eyewear.

nancy williams

Lindsey Jahn

Loved my first Ulla experience! I shopped their January sidewalk sale, and found a fabulous bargain. I love my new glasses and the service. I will definitely shop there again. Thanks!

JOHN GUCA - No Drift Imaging Solutions

Alex Govorukha

Great team! Amazing frame selection! Very competitive prices and awesome customer service. Thanks a lot.

Thomas Ellison

Fantastic service always

Jon Mielke

The staff was very helpful and knowledgeable. I would easily recommend Ulla Eyewear to anyone.

Ellea Verbeten

I have two sunglasses and just bought my first pair of customized glasses from Ulla and I have been 100% pleased with each purchase. Fantastic customer service and they carry brands that are unique that you likely won't find elsewhere in the area. If you're looking for a frame that fits your individual style, definitely browse Ulla's selection.


Visiting and dropped glasses. Needed a fix. 1.5 mile walk on a beautiful day. Fixed in less than three minutes. Nice people

James Brandenburg

Precious Garnett

Mina Mostoufi

I spent a few hundred dollars in this store and I feel totally disappointed and dissatisfied. In my opinion their customer service is much below my expectation. Even though I spent a few hundreds, I don't even use the sunglasses that I bought from this store because I found a much better option in another store with a much better price. This store didn't seem to have the most recent products to me. I even found them very rude in answering the questions. I was asking questions about sunglasses and the older lady seemed very upset and rude and unwilling to assist me. I found much better options in another store with better customer service. I had a lot of problem asking them to cancel my order and return my money. They were not very helpful in returning and reimbursement. I don't recommend this store to any of the friends.

Momchilovich Drywall & Paint

If you want great service then Ulla Eyewear is where you go. I am a corporate pilot. I’ve been going to opticians for years and never been quite satisfied. My bad experiences…I could write a book about. After 2 tries the optical techs at Ulla Eyewear came up with a bi-focal lens in the center of the eyeglass, thus allowing me to see the instrument panel clearly and distance on both sides and above. They really knew the right questions to ask to get to the heart of my difficulty. I think the frames are quite stylish too, thanks to Margo’s help! These guys go above and beyond to make sure you leave satisfied. Ulla eyewear is just top tier. I walked away happy, and I’d recommend them to anyone!

efe gurel

The service was amazing! Very friendly and helpful. They also had a very unique selection. Sadly, their collection cost a little more than I can afford on a college student budget. But I highly recommend it!

Alex Center

Great customer service and I am super happy with my new glasses. The time between ordering them and receiving them was only about 2 weeks. Would recommend!

Google Reviewer

I have been using glasses and lenses for a long time and have been in different stores for my eyes. I really like to share my experience with Ulla. This store was the most unreliable store that I have been. They have a good collection of glasses, but there are other stores that have those glasses as well. I was in the mall and decided to stop there. Even tough I spent a lot of money at Ulla in Madison, as a returning customer I found them the most unreliable store that I have been for my glasses/lenses. Customer service in this place is beyond awful. I personally had experience with couple of ladies there (prefer not to mention their names). I don't feel comfortable spending money there because they are very unreliable and have very poor customer service.

Linda McCart

I started shopping at Ulla several years ago and keep going back. They have unique frames and are very easy to work with - friendly, patient, kind, knowledgeable.. tow negatives preventing a 5 star rating which I don't think they have any control over. A bit on the pricey side. Second, if just getting new lens, your frames generally need to shipped off to ensure that the lens fit. This required getting a 'spare' pair of glasses. I will still continue to use Ulla for my eye wear.

Sarah McRae

Ulla is fabulous--great selection of frames, excellent feedback from the employees, everyone is very helpful, kind, and they want to do right by you. I don't bother going anywhere else for my eyewear purchases.

Rosalie Migas

I bought a pair of glasses from Ulla last March. I have worn contacts for decades but have had difficulty wearing them since I have gotten older. Since I have been wearing my glasses I have received so many compliments on my them that I don't mine even wearing them. Great place for distinctive eye frames.

George Andrews

Cindy Thiesenhusen

Great customer service, great products! They remember my name each time I go in. They are very friendly, Pride friendly, and they stand by their products. I will continue to be a customer!!!

Mary Behan

Alia gets top marks for customer service! It was a delight to work with her and members of her staff recently when I needed to replace damaged lenses. She pointed out that mine were still under warranty, and made sure I had the replacements in time for my vacation. I couldn't ask for a better experience.

Chris Reading

The staff is very helpful and knowledgeable. Good quality frames and lenses and many styles of frames. I am a repeat customer.

Michael Maierle

I've been into 4 or 5 eye wear stores and I just wasn't feeling it. Ulla had the best selection and the person I dealt with just seemed so much more knowledgeable and professional than those at other stores. She presented some nice options in terms of price, too.

Marjorie Passman

Fashionable and quality frames, excellent and skilled staff.

Jay Damkoehler

Great selection of eyeware and equally good service. They had the frames I wanted and I had my prescription glasses delivered as promised.

Jomar Monteiro

great service

Megan McGuire

Ulla is the best place to get a truly unique set of frames. They have something for every face type and personal style.

Copeland Family

We have always had excellent, personalized service from the professionals at Ulla, and the selection of glasses is current and fun. As longtime customers, we have rarely had any issues with the glasses we’ve purchased, but on one recent occasion, a pair of sunglasses arrived from the manufacturer/lab with a defect in the lenses. Ulla inspected the glasses and notified us immediately of the defect, then advocated on our behalf to obtain the (defect-free) replacement pair on an expedited schedule which met our needs. It’s this attention to detail and caring attitude toward its customers that keep us coming back to Ulla year after year. We love the fact that Ulla is locally owned, too!

Laura Revercomb

Deb H

Their great selection is worth the trip, the only place I buy frames.

eleanor mandt

Margot is amazing. She is so knowledgeable, friendly and helpful. Super happy with my new frames and feeling comfortable in new bifocals with Margot’s help.

Business Hours of Ulla Eyewear in Wisconsin



Ulla Eyewear en Wisconsin
View Phone Number
View WebPage


Others also saw
Eyemart Express
Eyemart Express
Optics Shop - Wisconsin

Eye care center

Ayers Eye Care, LLC
Ayers Eye Care, LLC
Optics Shop - Wisconsin

Eye care center

Target Optical
Target Optical
Optics Shop - Wisconsin

Eye care center

Tower Optical
Tower Optical
Optics Shop - Wisconsin


Pearle Vision
Pearle Vision
Optics Shop - Wisconsin

Eye care center