I used to go to this practice when it was owned by Dr. Jeff Keene and loved it for 20+ years-- even got my first eye exam here--but I'm not too impressed with it's current incarnation of fast-food/ goofy car salesman medical care-- and that's how the doctor comes off, southern accent and all, pushing patients to use the latest technology even if they're fine with what they have and simply want a routine checkup so they can get contact lenses (for only $350, we can fit you with the latest and greatest BIFOCAL contact lenses that you might hate and might make you dizzy, and don't work with most people's eyes, but it's worth a try, isn't it? I mean, if they don't work, you won't get your money back, but you can get rid of those pesky reading glasses! Nobody likes those!). My prescription was just two weeks past being a year old, and I tried to buy a box of contact lenses to tide me over for 2 weeks because my company only reimburses $300 for vision each year, and in two weeks it would be the next year, and I could get my next exam without going out-of-pocket. They refused to sell me a box of my lenses while not having an appointment available that fit into my work schedule until the following year anyway. So much for caring for your clients! Thankfully, I found a friend of a friend who could see me in three days right next to my office. It's sad that Eagle River has become so elitist that the reasons people live in a small town are completely lost on many of the businesses, but there are enough transitional residents here that incidents like this have a short life in the town's collective memory. Thank you, internet.